Especially when analyzing the efficiency of advertisements you can do versatile studies using our Eye Tracking Technology. With the Eye Tracking Data Analysis Suite NYAN 2.0^XT you can present stimuli, record and analyze user behavior and answer questions like:

• What did the participants see? What did they not see?
• How many participants saw the target features?
• How is the distribution of visual attention?
• How was the overall user performance while solving specific tasks?

You can analyze advertisements, online newspapers and commercials. See what matters!



Leverage good product design:



You can compare different target groups on static (images) as well as dynamic stimuli (videos):