Eye Tracking Software NYAN 2.0XT

Nyan 2.0XT Eye Tracking Data Analysis Suite

What is NYAN 2.0XT? Gain insight into human cognition, consumer behaviour and oculomotor processes. Create powerful visualizations and perform quantitative analysis. Getting the most out of eye tracking has never been easier.
From fundamental scientific research to commercial studies the NYAN 2.0XT analysis suite offers an unprecedented tool for the whole lifecycle of an eye tracking study. With its new workflow it is easy to manage all kinds of studies in an intuitive and flexible way.

Learn how NYAN 2.0XT can help you in your Area of Interest

Psychological and physiological experiments

Implement your complete study design with NYAN 2.0XT - there is no need for external tools. Different types of stimuli can be integrated into one project. They can be customized and ordered in many ways, allowing almost any study design you may want to be realized within minutes. With its synchronized and detailled analysis functions NYAN 2.0XT allows scientific researchers to study basic visual perception, reading, infant behaviour as well as psychological and physiological processes. You can also export everything, let it be images, videos or raw data.

The things you will probably like most about NYAN 2.0XT are:

export everything - from raw data over fixations / saccades to diagrams & visualizations
dedicated experiment builder - allows even the most sophisticated study design
synchronize with external physiology devices using hardware triggers

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Market Research

Knowing what people see and - more important - what they miss out is the key to an effective marketing campaign which turns people to buyers. Stop guessing and use the unique features of eye tracking to get insight into peoples‘ attention. Imagine looking through your customers‘ eyes to evaluate the impact of your marketing means, find hidden deficiencies and compare it to the campaign of your competitors. NYAN 2.0XT includes powerful visualizations which make communicating the results an easy task.

The things you will probably like most about NYAN 2.0XT are:

live session monitoring
visualizing awareness and attention using Attentional Landscape Technology
comprehensive and reliable analysis tools for fast and easy reporting

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Usability Testing and HCI

Incorporate eye tracking into your usability testing process to get an uniquely objective insight into user decisions. Its unobtrusive means don‘t tinker with the participant's logical mind unlike most think-aloud approaches. NYAN 2.0XT helps you to use eye tracking in an easy way to test web sites, software and prototypes. In addition to gaze data, NYAN 2.0XT records user videos, keystrokes, mouse clicks and stimulus events thus helping you in forming an integrative picture of complex human cognition and behaviour.

The things you will probably like most about NYAN 2.0XT are:

getting standardized eye tracking metrics is easy
integration of multiple data streams like gaze data, mouse movement, clicks and key strokes
web centered workflow including detection and handling of dynamic web page elements

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Get more Information about NYAN 2.0XT

→ Learn about the three different editions of NYAN and which is the right one for you...

→ View the Frequently Asked Questions (FAQ)...

→ Look at some examples of visual analysis results to get a feeling of what NYAN can do...

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