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Eye Tracking and Usability
The innovative and above all objective method of Eye Tracking can be part of many different Usability Tests. Errors or weaknesses in graphical user interfaces are discovered easily and the user experience of your application will be boosted considerably.
We put a great deal of effort into developing easy to use and automatic analysis methods. You can do complex tasks in no time with the help of NYAN 2.0XT.
Due to the further advancement of Web 2.0 related technologies and dynamically superimposed contents like menus or layer advertisements the analysis of web sites gets tougher. Sometimes the results aren't even worth the efforts taken. To solve this problem we developed unique tools to analyze web pages. Dropdown menus, layer ads and dynamic elements like flash videos are detected and used for post-processing eye tracking data. The cumbersome segmentation of screen recording videos is not required anymore. As a matter of course embedded web pages (frames, i-frames) and scrolling aren't a problem as well.
(before)
(after)
The analysis of multiple participants is also no problem. NYAN 2.0XT automatically prepares visualizations like navigation diagrams which are ready-made for your presentation.
Usability Tip:
A method becoming more and more popular is the so called "retrospective think-aloud" in connection with eye tracking: The participants are confronted with their very own gaze behavior and can comment on it. This can lead to interesting and deep insights into their motivation while solving some task. With their gaze path at hand they remember more details than without it leading to even more precise results.
We put a great deal of effort into developing easy to use and automatic analysis methods. You can do complex tasks in no time with the help of NYAN 2.0XT.
Due to the further advancement of Web 2.0 related technologies and dynamically superimposed contents like menus or layer advertisements the analysis of web sites gets tougher. Sometimes the results aren't even worth the efforts taken. To solve this problem we developed unique tools to analyze web pages. Dropdown menus, layer ads and dynamic elements like flash videos are detected and used for post-processing eye tracking data. The cumbersome segmentation of screen recording videos is not required anymore. As a matter of course embedded web pages (frames, i-frames) and scrolling aren't a problem as well.
(before)
(after)
The analysis of multiple participants is also no problem. NYAN 2.0XT automatically prepares visualizations like navigation diagrams which are ready-made for your presentation.
Usability Tip:
A method becoming more and more popular is the so called "retrospective think-aloud" in connection with eye tracking: The participants are confronted with their very own gaze behavior and can comment on it. This can lead to interesting and deep insights into their motivation while solving some task. With their gaze path at hand they remember more details than without it leading to even more precise results.