What is NYAN 2.0XT?

From fundamental scientific research to commercial studies, the NYAN analysis suite is an unprecedented tool for the whole life cycle of an eye tracking study. Its intuitive workflow makes it easy to manage a wide variety of studies in a controlled and flexible way. It guides you through planning your experimental setting, recording the data, and using sophisticated analysis tools for graphical and numerical analysis.

Psychological and physiological experiments

Implement your complete study design with NYAN - there is no need for external tools. Different types of stimuli can be integrated into one project. Studies can be customized and ordered in many ways, making almost any design ready to use within minutes. With its synchronized and detailed analysis functions, NYAN allows scientific researchers to study basic visual perception, reading, infant behavior, and psychological and physiological processes. Everything on the screen including images, video and raw data can be exported.

The things you will probably like most about NYAN are:

• Dedicated experiment builder - allows even the most sophisticated study design
• Export everything - from raw data over fixations / saccades to diagrams & visualizations
• Synchronize with external devices for the measurements of physiological parameters using hardware triggers
• Diverse possibilites of graphic analysis, metrics, statistic evaluation

Market Research

Knowing what people see - and, more importantly, what they miss - is the key to an effective marketing campaign that turns people into buyers. Stop guessing and use the unique features of eye tracking to get insight into people‘s attention. NYAN includes powerful visualizations that make it easy to communicate the results.

The things you will probably like most about NYAN are:

• Live session monitoring
• Visualizing awareness and attention using Attentional Landscape Technology
• Comprehensive and reliable analysis tools for fast and easy reporting

Usability testing and HCI

Incorporate eye tracking into your usability testing process to get a uniquely objective insight into user decisions. An unobtrusive eye tracker does not interfere with the participant‘s natural mental processes. NYAN helps you use eye tracking in an easy way to test websites, software and prototypes. In addition to gaze data, NYAN records user videos, keystrokes, mouse clicks and stimulus events, helping to form an integrated picture of complex human cognition and behavior.

The things you will probably like most about NYAN are:

• Getting standardized eye tracking metrics is easy
• Integration of multiple data streams like gaze data, mouse movement, clicks and key strokes
• Advanced web page analysis including detection and handling of dynamic web page elements

Further information about NYAN^®